Where it started
woo·bie/ˈwo͝o-bē/noun
The light, quilted blanket that goes everywhere with you, and somehow never gets lent out.
It started with a poncho liner.
Ask anyone who’s had one. The poncho liner, the original woobie, is the light, quilted, ridiculously warm layer nobody wants to hand back. We took that idea and made something you can wear all day.
“If you were in the military, you know just how important the woobie is to have in the field. With this, now you can wear it around all day.”
Ryan, review · Feb 2026
Our story